Wildflower Winter 2024 Promo
Scope: creative concept, graphic design & illustration 
As lead designer, I created the visual identity for Wildflower’s Winter 2024 campaign, blending existing brand elements with new custom graphics to evolve the look while staying true to the brand. The design direction emphasized heritage, local roots, and the quality of Wildflower’s seasonal offerings. A brand pattern and supporting graphic elements were developed to unify the campaign across multiple mediums, from promo stands and register signage to table tents, menu promos, app sliders, eBlasts., and custom merch.
Agency: Fervor Creative
Jami Pomponi Alire (Creative Director)
Maria Mordvintseva-Keeler (Sr. Graphic Designer)
Wildflower Winter 2026 Promo
Scope: creative concept, graphic design & illustration 
Wildflower Spring 2026 Promo
Scope: creative concept, graphic design & illustration 
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