Wildflower Spring 2025 Promo
Scope: graphic design & illustration
As the lead designer working on the Summer 2025 campaign for Wildflower (Arizona) my main goal was to create a fresh visual style that encapsulates the essence of summer and effectively translates across multiple platforms, both in print and digital formats. By blending illustration with the brand's typography and signature yellow color, we were able to create vibrant and refreshing visuals promoting seasonal offerings. The deliverables for the project included promo stands, print and digital menu promos, app sliders, register signs, table tents, promotional eBlasts.
