STIX & CO
Scope: concept & graphic design
A conceptual redesign of a filled biscuit stick brand.
Although Pejoy is positioned as a fun, indulgent snack, its packaging felt generic and lacked a memorable visual identity. This concept explores how the brand could be reimagined through a simple but ownable design system inspired by the product itself.
The redesigned identity is built around abstracted biscuit sticks, transformed into geometric line patterns that create rhythm, movement, and personality across the packaging. Each flavor is distinguished by a unique pattern and color story while remaining part of a cohesive brand family. The result is a modern, shelf-ready visual system that celebrates the playful nature of the snack while giving the brand a stronger and more distinctive presence.

Maria Mordvintseva-Keeler (Graphic Designer)
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