Omi Organics
Scope: brand identity, packaging design, illustration
For Omi Organics, a line of natural fruit bars for toddlers, I built the brand from the ground up — creating everything from the logo and packaging to the color palette, typography system, website, and social media templates. At the heart of the brand is Koala Omi, a playful mascot who invites kids and parents alike into the world of healthy snacking. Each flavor’s packaging turns its key ingredient into a whimsical vehicle — like a banana race car or a blueberry-wheeled bike — blending friendly illustrations with chunky typography and soft pastel tones. The result is a brand that feels fun, approachable, and full of character.
Credits:
Maria Mordvintseva-Keeler (Graphic Designer & Illustrator)
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