Harkins Loyalty Cup 2026
Scope: concept, illustration, graphic design
Harkins Imaginarium is a magical factory where Harkins brings movies to life — crafting snacks, emotions, and unforgettable experiences behind the scenes. Created for the Harkins Loyalty Cup pitch, the concept transforms moviegoing into a playful, illustrated world filled with hidden details.
Hidden throughout the Imaginarium are Easter eggs inspired by upcoming 2026 movie releases, encouraging fans to explore the cup and uncover cinematic surprises.
Jami Pomponi Alire (Creative Director)
Maria Mordvintseva-Keeler (Sr. Graphic Designer)
