Scope: graphic design / illustration
As the lead designer overseeing the Spring 2023 campaign for Wildflower, a chain of restaurants and bakeries based in Arizona, my primary objective was to develop a distinctive visual style and create a set of elements that would represent the seasonal offerings while seamlessly adapting to various mediums, print and digital. Original illustration was harmoniously blended with brand colors and typography, ultimately elevating Wildflower brand presence. The deliverables for the project included promo stands, print and digital menu promos, app sliders, register signs, table tents, promotional eBlasts.
Additional Credits:
Jami Pomponi Alire, Creative Director (Fervor Creative)
Promo eBlast design
Promo stands and menu promos featuring seasonal items
