Scope: editorial design, web design
In my role as the lead designer responsible for the 2022 Annual Report of Western Alliance Bancorporation, my primary objective was to convey the concept of growth through layout design and typography, all while maintaining strict adherence to the established brand style. Within the report, the president's letter to shareholders is broken up with seven sidebars contributed by the members of the leadership team. Pull quotes, key statistics and swoosh (brand element) are strategically incorporated to enhance visual appeal.
Additional Credits:
Jami Pomponi Alire, Creative Director (Fervor Creative)
Matt Agro, Senior Art Director (Fervor Creative)
