Scope: lettering, illustration, art direction
It's always a lot of fun to work on something from concept to completion. This cute Welcome Baby eCard is inspired by kids' story books and features a gender neutral color scheme. I was in charge of lettering, illustration and art direction. Work done at Hallmark eCards. 
Animation: Stephen Valdivia

Storyboard

Style exploration

Mobile design

Final frame. Check out the animated eCard here.

© Hallmark Licensing, LLC 
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