Scope: brand identity design, packaging design, typography
Snarfies are premium 100% natural pet treats containing just one ingredient: beef or chicken liver. All treats are made by hand on a family-owned farm in Maryland from locally sourced and sustainably produced ingredients.
The goal of the project was to create a playful and humorous packaging identity. The main idea behind Snarfies is “dog testimonials”. The packaging features different dogs sharing fun opinions about the delicious treats.
Illustrative icons and fun typography highlight specific ingredients and features of the product, bringing in an element of fun at the same time. Bold colors are used to easily identify between flavors, while the minimal color scheme helps to attract attention to the most important elements.
Client: Snarfies (USA)