Scope: concept, packaging design, lettering, illustration
Some books are just books and some are "Food for Thought". The limited edition series includes 3 books ("Breakfast at Tiffany's", "Naked Lunch" and "Dinner at the Homesick Restaurant") in a special packaging. The books with edible names contain inspiring novels that encourage profound thinking.
With the help of illustration the packaging sheds light on the contents without revealing the plot. By looking at the packaging you can find out the "daily value" of humor and irony that the book contains, the number of pages that make the perfect "serving size" and the ingredients of the novel. The product group on the packaging gives the chance to learn a few details about the main character at a glance.