Scope: graphic design / illustration
As the lead designer working on the Summer 2023 campaign for Wildflower Bread Company (Arizona) my main goal was to create a fresh visual style that encapsulates the essence of summer and effectively translates across multiple platforms, both in print and digital formats. By blending illustration with the brand's typography and signature yellow color, we were able to create vibrant and refreshing visuals promoting seasonal offerings. The deliverables for the project included promo stands, print and digital menu promos, app sliders, register signs, table tents, promotional eBlasts.
Additional Credits:
Jami Pomponi Alire, Creative Director (Fervor Creative)
Promo eBlast design
Promo stands and menu promos featuring seasonal items
