Client: Baby Likes (UK), halal baby food
Scope: brand identity / packaging design
Baby Likes is a brand that makes life easier for parents who are looking for delicious authentic baby food without sacrificing their religious beliefs. We worked closely with the founder to create a fun and approachable packaging design that can appeal to grownups and kiddos across markets in the UK and Malaysia.
The main focus of the design is a cute bear character and food illustrations representing the healthy ingredients within. Vibrant color palette, kid-friendly illustrations and whimsical typography add to the playful and fun brand identity while establishing visual brand recognition on the shelf.