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Client: Baby Likes (UK), halal baby food
Scope: brand identity / packaging design
Baby Likes is a brand that makes life easier for parents who are looking for delicious authentic baby food without sacrificing their religious beliefs. We worked closely with the founder to create a fun and approachable packaging design that can appeal to grownups and kiddos across markets in the UK and Malaysia.
The main focus of the design is a cute bear character and food illustrations representing the healthy ingredients within. Vibrant color palette, kid-friendly illustrations and whimsical typography add to the playful and fun brand identity while establishing visual brand recognition on the shelf.
![](https://cdn.myportfolio.com/9d023b94-a040-4af5-b3bd-7b4e6fb6ecae/56006c95-1172-42be-917b-a812b421086f_rw_1920.jpg?h=01df340cae33d8708a39354f84e36370)
![](https://cdn.myportfolio.com/9d023b94-a040-4af5-b3bd-7b4e6fb6ecae/c4871a30-19ce-4c92-8178-a75040823566_rw_1920.jpg?h=93419410707d145f1bdcaa3e99b23148)
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![](https://cdn.myportfolio.com/9d023b94-a040-4af5-b3bd-7b4e6fb6ecae/8590b38b-40b9-42d5-8351-cde4a807e069_rw_1920.jpg?h=3497d1f49129f7075f80d589ff7c3d97)
![](https://cdn.myportfolio.com/9d023b94-a040-4af5-b3bd-7b4e6fb6ecae/eeffd9ee-c152-4aa9-bb9a-0edf5ceb3954_rw_1920.jpg?h=80cb773cd1c7898b890991b1c24d0869)
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